Search engine optimization is a trick used by webmasters across the world to help boost their websites' ranking in a search engine's natural search results. There are two different ways that a website can be listed on a search results page, either with paid search or organic search. Paid search involves paying the search engine company to have an ad linking to your site displayed in the special area allocated for advertisements. Organic search refers to listings of websites that appear naturally when a user searches for a relevant term. SEO only helps to improve your organic search results. Unlike paid search, the results are not instantaneous, but you will find that it's very beneficial for your website in the long run. Unlike other types of websites, ecommerce websites are among the hardest to optimize for in the search engines. This is caused by an inefficient amount of unique content. Search engines love sites with a lot of content that is both original and detailed. E-commerce sites are just the opposite of that, they contain mostly product images and offer very little in terms of detailed descriptions. For online buyers, a picture is worth a thousand words and people are more likely to buy based on how the product looks. Product descriptions often lack detail, it is common practice for most e-commerce sites to just use the manufacturer's description when talking about a product. In addition to that, the internal linking structure is weak and more focus is placed on the backend as most ecommerce sites use a shopping cart application to place their products online. Therefore, online stores are not usually ranked very high in the search engines. If you already have an ecommerce business or plan on starting one, do not despair, there is still hope for you. If you want to know more, go to SEO For E-Commerce. There are actually a number of e-commerce SEO tricks that can help improve the search engine ranking of your website. Listed below is a breakdown of all the techniques you should use if you want to have a well optimized, search engine friendly online store. E-Commerce SEO Meta Tags Meta Title - the title that only the search engines can see, it can either be the same as the on page title or different, but must contain the most relevant keywords describing the product Meta Description - the description that only the search engines can see, it can be the same as the on page description or different, make sure it is detailed and describe exactly how the product appears and how it works Meta Keywords - these are the keywords that only the search engines can see, it is used as tags to describe the product, try to use only the most relevant keywords E-Commerce SEO URLs Dynamic Static HTML Pages - pages that have relevant keywords in the urls rather than generic numbers or product id, make sure that each one of your product pages, category pages and content pages have their own unique and descriptive urls Canonical Tags - these are tags which are used to remove duplicate content that may have been created by having multiple versions of the same page On Page E-Commerce SEO Elements Header Tags - use these tags when writing page or product titles, it emphasizes the keywords to help let the search engines understand that they are important Keywords - use relevant keywords on all the pages so that you are able to demonstrate exactly what is on the page Unique Description - make sure you have unique content that can't be found on any other online store that is selling the same product Alt & Title Tags - add these tags to all of your images so that not only will you be discovered through regular search results but also on image search Other Important E-Commerce SEO Factors Breadcrumb Navigation - on page text navigation which includes an internal linking structure that should be used for an ecommerce site Google XML Sitemap - shows Google each and every page on your website and alerts them of new content so they do not forget to go back and crawl your site It is critical that you make use of all of these e-commerce SEO elements throughout your online store. Some of these little changes can have a major effect and push you ahead of your competition so don't overlook their significance. It's a long term strategy that will gradually help to boost your traffic and revenue. For more info, visit this website

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